A power point "conversation"

I attended a great presentation on Thursday night about the challenges of running an agency from Richard Lent at AgencyNet, a digital agency in New York.   He introduced himself and asked that the audience talk back to him as much as he spoke, so it could just be a conversation instead of a presentation.  "Riiiight" I thought to myself, thinking I may need to bolt early... After all the "conversation" intro usually means the speaker just didn't prepare. Richard began and sure enough, barely anything looked prepped. Almost nothing was written down he just a few pictures of his work. However, as he continued talking and flipping through slides beaming from his I-phone to the projector, a sweet digital feature in itself, I quickly became intrigued with how digital agencies work and the challenges they have.

Innovations in Hispanic Marketing presentations

If you hadn't heard, Hispanidad held an Hispanic Marketing conference last week.  The event was so popular, news about it literally circled the globe.  There was coverage from Denver and Miami based newspapers and websites, to Yahoo en Español, who carried findings from the presentations on their sites as far away as South America. And now, it seems everyone has been asking for a copies of the material presented.  Maybe you want to incorporate some of the information you learned into your own presentation? Maybe you were there and forgot to take notes? Or maybe your jet-set advertising industry lifestyle swamped you that day and you just couldn't make it in person?

Whatever the reason, we've made all the presentations available on this FTP site: Check out the presentations by clicking this link below and downloading each one.

http://heinrichhispanidad.com/conference/

Arguments over Spanish in Beer ads

It's Spanglish lite

By ANA MARIA ARIZA BUITRAGO

Last Updated: 3:28 PM, September 19, 2010

Posted: 12:50 AM, September 19, 2010

Beer companies must think Spanish-speaking people are already drunk when they are watching their advertisements.

That has to be why they've decided to mangle this beautiful Romance language and talk down to the 58 million Hispanics who might want a brew or two.